We do them on our Trend Report every year. Ian Paget: I'm really keen to know, what was it that got you into logos? This is a phrase Gardner uses a lot, but one which serves a purpose. So, in fact, my grand father was a rancher and an oil man. Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free. Designers are paying heed to the old saying and rebelling against complexity. Tons of great logos, but a much deeper dive into what makes a great logo and how to create one that really communicates what you’re trying to say. It’s like the curtain has been pulled back! "You see," replies Gardner, satisfied. These are the questions Gardner seeks to ask - but not necessarily answer - on the LogoLounge website, and the ones he persists in asking me during our telephone conversation. And this year, it turned into a file folder of 1,800 of those 25,000 logos. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required. But it was what was driving them towards why they didn't want to use the eye. Logo Creed: The Mystery, Magic, and Method Behind Designing Great Logos. Through their submissions, members gain the added benefit of consideration for inclusion in the LogoLounge book series. Bill Gardner is the president of Gardner Design and founder of LogoLounge.com, a repository site where, in real time, members can post their logo design work and search the works of others by keyword, designer's name, client type, and more. Unable to add item to List. Founded by Bill Gardner, president of Gardner Design, the LogoLounge website is the most comprehensive and searchable logo database available today. And thousands of us do. So just, not trying to argue the point. Ian Paget: I think one thing that we both said here is we've acknowledged what they said and actually told them, "I understand that you did ask to avoid this route but." Or that it can only be a couple of colours, that it has to be hardline. For him, logos are transient - intended for short-term, purposeful use. I'm just saying that it's one of those things where typically somebody comes back with this, "Well, the old school says you need to do it this way." So I went to a different school, ultimately found my wife there, found out they didn't have much of a design program. I'm positive that you're skilled enough that you could do that. Logos have a genetic map, amassed through a mind-boggling array of different factors - from a brand's heritage to the current political climate, through to nationality, history and even the sound of the brand's name. He is the founder of LogoLounge.com and the author of LogoLounge 1, 2, 3, 4, 5, 6, and 7, the LogoLounge Master Library series, the annual LogoLounge Logo Trend Report, and Logo Creed. 3481 Bill Gardner Pkwy , Locust Grove, GA 30248-2430 is currently not for sale. And we evaluate that. I think as of today there are 265,704 logos that have been uploaded to LogoLounge. And as we got into it, we started realising that it was very challenging to create something that didn't use an eye when you're talking about sight. I think in each location it works a little bit better. You know really. Years ago, we were approached by a company that provided job opportunities to people that had visual impairments. Including some from England, like Bob Reed, Paul Daniels and the likes that I befriended. "As a rule, the more wrapped up a design is in tricks and stylistic trappings, the shorter its expiration date will be.". But while Gardner identifies the theory and process of winning designs, he doesn't claim to possess a secret formula for great logos. And it's not uncommon for by the time you've gone through this, and sometimes it will take the better part of a week, to have upwards of maybe 100 or better clusters. And I mean that logo would still be identifiable in single colour. But I came up with a really good idea that used a leaf. Reviewed in the United Kingdom on February 12, 2019. And I think I've even asked you to participate in these before where we say, "Take a look at these and let me know which ones you think are most significant." Bill Gardner: Sounds good. "Now we are seeing companies update themselves with such immediacy that trends transfer far more quickly, so the whole longevity of trends - and therefore a brand - has narrowed significantly.". ", Gardner laughs deep and hard at the memory, but in a second reels the conversation back on track. I mean, we're talking like circles, squares, triangles. Bill Gardner: Yeah. This type of shortsightedness is something Gardner laments. So, matter of fact, I'm going to move to the next trend that maybe is kind of pressing things and that's simplicity, which is in here. In order to navigate out of this carousel please use your heading shortcut key to navigate to the next or previous heading. And at that point, we try and evaluate why each of these trends has happened. And wasn't really tied down. Ian Paget: That's an amazing story. Bill Gardner: ... it's only portion. And I play the world's largest version of Match Game.