Allam stated he dislikes the word "City", as it is too "common" and a "lousy identity", since it is associated also with other clubs, such as Leicester City, Bristol City and Manchester City. NewsNow aims to be the world's most accurate and comprehensive Hull City news aggregator, bringing you the latest Tigers headlines from the best Hull sites and other key national and regional sports sources. "[73], Allam justified the intended name change as part of his plans to create "additional sources of revenue" for the club, after Hull City Council refused to sell him the stadium freehold so he could develop, as he had stated, "a sports park" on the site. Then, in 1971, the club returned to showing the tiger's head on the shirt. City's final game of the season against Burnley had been rescheduled due to bad weather and took place after their promotion rivals had finished their campaign; Hull went into the game knowing that a three-goal victory would mean promotion, but in front of a crowd which included a number of United fans could manage only a 2–0 win, ensuring that United went up instead. "[77], On 11 December 2013, a spokesman for Hull City announced that the club had formally applied to the Football Association to have its name changed to "Hull Tigers" from the 2014–15 season onwards. After this, a logo with the tiger's head with the club's name underneath was used from 1979 until 1998. With only one defeat in their opening nine games, including away wins at Arsenal and Tottenham Hotspur, Hull City found themselves (temporarily) joint-top of the Premier League table on points (third on goal difference), following a 3–0 victory over West Bromwich Albion[27] – ten years previously, they had been bottom of the fourth tier of English football. [11] In the 1948–49 season, managed by former England international Raich Carter, Hull won the Third Division North championship. It also owns Meadowhall Shopping Centre in Sheffield, along with a landmark London skyscraper somewhat unaffectionately known as ‘The Cheese Grater'. Blogger Rick Skelton called the name change "a pointless exercise" and said, "Mr Allam's assertion that the name 'Hull City' is irrelevant and too common, is as disgusting a use of the English language as his new name for the club. Follow us on Twitter -  For breaking news and the latest stories,  click here to follow Hull Live on Twitter. During their first season in the League, Hull wore black and amber striped shirts and black shorts, which they continued to wear until the Second World War with the exception of the 1935–36 season, in which they wore sky blue shirts. This website and its associated newspaper are members of Independent Press Standards Organisation (IPSO). They currently play in the FA Women's National League North. They beat Watford 6–1 on aggregate in the semi-finals and played Bristol City in the final on 24 May 2008, which Hull won 1–0 at Wembley Stadium, with Hull native Dean Windass scoring the winning goal. "[citation needed] After the collapse of the negotiations, Allam stated: "I had in mind £30 million to spend on the infrastructure of the club, to increase the stadium by 10,000 and to have commercial activities around the stadium — cafeterias, shops, supermarkets — to have all this to create income for the club so that in the future it can be self-financing and not relying on me."