For nearly 20 years Charles has been creating technologies that use data for system optimization, ranging from business service management (BSM) to information technology (IT) to attribution analytics, and most recently blockchain. What does Apple’s announcement mean for you? Kochava is the industry leader for mobile app attribution and mobile app analytics. Get the Guide >, Not using deep linking? Pepperdine University. Charles Manning is the founder and CEO of Kochava, the leading mobile attribution analytics platform serving tier-one advertisers worldwide. Prior to founding Kochava, Charles founded PLAYXPERT – which started as a gaming technology platform. Charles began his career at Oracle, and later held executive and C-Level positions at M-Code, Managed Objects, and PLAYXPERT. Charles Manning is the founder and CEO of Kochava, the leading mobile attribution analytics platform serving tier-one advertisers worldwide. Upon realizing that there were no standard platforms providing effective attribution or post-install analytics in mobile – Charles and his team built one, and Kochava was born. Download Now >, Learn the basics of attribution. Comprised of over 800-member companies globally and 14 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, tech providers and sellers working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Anchoring the MMA’s mission are four core pillars; to cultivate inspiration by driving innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for marketing organizations through fostering know-how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI; and to advocate for mobile marketers. After licensing the PLAYXPERT technology to Razer, Charles built a team that focused its time on building engagement platforms for entrepreneurs and agencies. Holistic Measurement & Omni-channel Attribution. Report this profile; … Kochava. Kochava Cookie Policy: Kochava.com uses cookies to improve your experience. Charles F Manning CEO at Kochava Sandpoint, Idaho 500+ connections. The Kochava technology is now integrated with more than 3,500 networks and publishers and is trusted by hundreds of brands including the biggest names in mobile gaming, news and media, and consumer goods. After licensing the PLAYXPERT technology to Razer, Charles built a team that focused its time on building engagement platforms for entrepreneurs and agencies. Charles began his career at Oracle, and later held executive and C-Level positions at M-Code, Managed Objects, and PLAYXPERT. Copyright © 2020 Mobile Marketing Association, Inc. All Rights Reserved.+ 1 646 257 4515 | [email protected]. Charles Manning is the founder and CEO of Kochava, the leading mobile attribution analytics platform serving tier-one advertisers worldwide. Charles Manning is the founder and CEO of Kochava, the leading mobile attribution analytics platform serving tier-one advertisers worldwide. For nearly 20 years Charles has been creating technologies that use data for system optimization, ranging from business service management (BSM) to information technology (IT) to attribution analytics, and most recently blockchain. Prior to founding Kochava, Charles founded PLAYXPERT – which started as a gaming technology platform. For nearly 20 years Charles has been creating technologies that use data for system optimization, ranging from business service management (BSM) to information technology (IT) to attribution analytics, and most recently blockchain. Upon realizing that there were no standard platforms providing effective attribution or post-install analytics in mobile – Charles and his team built one, and Kochava was born. Having cross-device attribution solutions along with measurement and deep linking allowed us, from the get-go, to consolidate our marketing tech stack and maximize ROI, while reducing operating inefficiencies and lowering our total cost of ownership.” — Ari Litan, Head of Product, The Athletic. Join to Connect. Please review our privacy page for more information. The MMA’s mission is to enable marketers to drive innovation and enduring business value in an increasingly dynamic and mobile connected world. Where great minds unite to create the future of blockchain. Get the Guide >, “In Kochava we chose a partner we could grow with. Helping achieve measurable growth through mobile user acquisition research. Kochava. Learn More >, How does iOS 14 impact attribution? The Kochava technology is now integrated with more than 3,500 networks and publishers and is trusted by hundreds of brands including the biggest names in mobile gaming, news and media, and consumer goods.