Are you sure you want to submit this vote? However, it is expected that a short-term extension on Adidas’ current deal will be put in place so Watford can continue to wear the kits until the season officially ends. Newsquest Media Group Ltd, Loudwater Mill, Station Road, High Wycombe, Buckinghamshire. In an announcement on the club website, Watford described the deal as "the largest in the club’s history." Get the latest news, analysis and insight on the business of sport. Kelme, while founded in Spain, has been majority-owned by Chinese garment manufacturer Yuanxiang since 2018. The wait is over – Watford FC’s brand-new home kit for the 2020/21 season can now be revealed. Our library of reports covers everything from women’s sport through to OTT. Premier League side Watford FC has revealed that Kelme will be the club’s official technical partner, replacing Adidas in producing the side’s kits. The Hornets will don the new kit as their first choice look as they look to return to the Premier League after being relegated to the EFL Championship on … It is important that we continue to promote these adverts as our local businesses need as much support as possible during these challenging times. Kelme retains a presence in Spain’s LaLiga, through kit deals with Espanyol and Alavés, though its domestic heyday was in the 1990s, when it was Real Madrid’s kit supplier. Premier League football club Manchester City has signed up New Zealand-based payment platform Laybuy as its ‘Official Buy Now, Pay Later Partner’ in three markets. This site uses cookies. © Insider Sport is part of the Sport Global Group. It is worth about £750,000 per year. William Hill bets on Bundesliga as it counts the cost of 57-per-cent fall in revenues, US RSNs face extended programming drought with upcoming league offseasons, The business of Dutch football has fans to thank for its survival, Basketball Champions League CEO Comninos looks to Athens finale to continue momentum, “Funding events privately is part of our DNA” | Miami’s sports hosting strategy, IOC and Tokyo 2020 agree on provisions for delivering simplified Games, PBR World Finals relocated from Las Vegas to Arlington due to Covid-19 restrictions, Liverpool develop Petro-Canada Lubricants deal to include HollyFrontier, NBT to broadcast Thai football league after TrueVisions deal expires, Corinthians set to announce record stadium naming rights deal, City strikes regional sponsorship deal with payment brand Laybuy, Trailblazers | The sports executives setting the industry’s direction of travel, European Football Sponsorship Report 2018-19, Forward Momentum | Euroleague Basketball report. Watford’s new kit deal with Kelme – a first for the sportswear company in the Premier League – will land the club a larger fee, more freedom over design and a greater presence in China. These adverts enable local businesses to get in front of their target audience – the local community. insight. That deal started in 2017-18 and ends with the 2019-20 campaign. Kelme look set to make their Premier League debut, with news that Watford shunned an extension with current supplier adidas to sign a new four-year kit deal with the Chinese-owned brand, worth a reported £10 million. Watford have never been afraid to be different and over the summer, their fans voted the striped kit worn in the run to the 2019 FA Cup Final, as their all-time favourite shirt. The industry’s leading daily news, insight, analysis and opinion on the global business of sport. The Hornets will be the first English club to wear Kelme’s … You can find our Community Guidelines in full A poll conducted on the Watford Observer website saw a majority of fans saying they were not impressed by the first strip to be made by Kelme, who will be manufacturing the Hornets' kits for the next four seasons. It also benefits the Chinese business – the Premier League is an enormously popular property in the country. Watford set for revenue boost as they agree to swap Adidas for Kelme in new £10m kit deal, {{#singleComment}}{{value}} Comment{{/singleComment}}{{^singleComment}}{{value}} Comments{{/singleComment}}, {{#singleComment}}{{value}} comment{{/singleComment}}{{^singleComment}}{{value}} comments{{/singleComment}}, Premier League must address 'distorted nine-game mini-league' fears, Show{{#moreThan3}} {{value_total}}{{/moreThan3}} comments, You may not agree with our views, or other users’, but please respond to them respectfully, Swearing, personal abuse, racism, sexism, homophobia and other discriminatory or inciteful language is not acceptable, Do not impersonate other users or reveal private information about third parties, We reserve the right to delete inappropriate posts and ban offending users without notification.