Because the initiative and vision come directly from the CEO, there is a strong level of assimilation and understanding of the Kering sustainability vision within the organisation. Francois-Henri Pinault, son of founder Francois Pinault, and the Chairman and CEO, renamed PPR to Kering in 2013. Kering has been applauded for its resilience in the face of sluggish growth in global luxury sales and also for its ability to get all portfolio brands to contribute to the overall growth of the group. In addition to slowdown in luxury demand, another very common and expensive problem to tackle in China is the problem of counterfeiting (fakes). On the other hand, its golf equipment brand Cobra sports an entirely different positioning: “to bring our game enjoyment message to life through our products, athletes, campaigns and experiential events.” From the time of acquisition to driving growth, Kering’s philosophy and strategy for the brands in its portfolio is to find avenues for accelerating growth. L’Accademia offers a full program of themed cooking courses, where participants can advance their culinary skills, learn to use traditional fresh regional products, and experiment with new flavors. Kering hence needs to constantly look for new cost efficiencies in its business processes to remain competitive. Sur le site de The Mall ont ainsi été publiées les premières images de cette future destination du luxe.L’idée est de dupliquer la formule à succès de The Mall Firenze, qui a notamment multiplié les services offerts aux clients cette année. The push behind the name change was driven by the group’s desire to have a common value and mission, which it can portray to its multiple B2B customers and partners. Fundamentally, Kering needs to shift from a brand in the launch stage to the installation stage. Après The Mall Firenze, voici The Mall San Remo. Overall, Kering continues to be one of the biggest success stories globally in the luxury market. Gucci sales in China in 2014 continued to decline in low-single digits, with a slowdown in Hong Kong also (driven by pro-democracy protests that negatively impacted store traffic). In an article written for the Harvard Business Review in 2014, Chairman and CEO Francois-Henri Pinault mentions that one of the primary ways the group helps acquired brands is by developing a retail strategy for each of them. For example, Kering’s relationship and influence with a luxury mall developer in Hong Kong will in turn facilitate an easier opening of Gucci and Saint Laurent retail outlets within this luxury mall. THE MALL Americas Tourism Marketing Key Account Executive at Kering Imperia, Liguria, Italia 309 collegamenti. The corporate brand does not endorse any of the portfolio brands, and for all practical purposes, remains behind the scenes. In the jewellery segment, it only has Pomellato, Dodo and Quellin. About us Made in Italy, lived in France and in Spain. After the acquisition of local watch and jewellery manufacturer Qeelin, Kering has been able to create a foothold in China. A simplified mission statement for the corporate brand will position it as a catalyst for change for the portfolio brands, encouraging them to go beyond their limits, to be leaders and innovators and to realize their artistic and financial potential. The campaign consisted of interviews conducted by fashion blogger Garance Dore with founders of different brands that Kering owns. The Mall Sanremo Via Armea 43, 18038 Sanremo (IM) - Liguria - Italia Info T +39 0184 1968968 Kering reported a profit decline of 58 percent year-on-year, and LVMH’s operating profit fell by 68 percent as its operating margin fell to 9 percent, which is exceptionally low for a luxury company. The pace of expansion has been curbed and Gucci’s strategy is now more of consolidation. Phonetically, the name is pronounced as “Caring”, which also has significance with the company’s place of birth in Brittany, France. Kering’s key competitors in the luxury market are LVMH, Hermes and Richemont. The first key differentiator is the level of success enjoyed by the portfolio brands of each group. The Mall Luxury Outlets is currently seeking a Digital and PR Specialist for the Chinese Market who will be based in Milan, Italy. The “wearables” segment is still an evolving one and it will be some time before it can directly threaten the luxury watches segment, but it should not be taken lightly.